Melissa Archpru Akaka is an assistant professor of marketing at the University of Denver. Her research investigates the co-creation of value in consumer cultures and consumption experiences as well as collaborative innovation and entrepreneurship in dynamic service ecosystems. Dr. Akaka’s scholarly work has been published in a variety of academic journals, including Journal of Service Research, Journal of International Marketing and Industrial Marketing Management. Her work was recently recognized for being “highly cited” (in the top 1%) by Thomson Reuters.

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